His mother was Zilpah, Leah's maidservant. Leah named him Asher, saying "Happy am I" (Genesis 30:13). Asher played a role in the plot to sell his brother Joseph into slavery. Asher and his four sons and daughter later settled in Egypt. Jacob blessed Asher on his deathbed, saying: "From Asher will come the richest food; he will provide the king's delights" (Genesis 49:20)
The tribe of Asher settled along the northern Mediterranean coast of Israel, as far north as the city of Tyre.