(1972- )

Snapple is a beverage company based in Rye Brook, New York that produces a variety of teas and fruit drinks which are sold in glass bottles, soda-style cans, and plastic bottles. Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Valley Stream, New York in 1972. The word “Snapple” is derived from a carbonated apple soda. Currently, there are four different types of Snapple: Tea (Diet and Regular,) Juice Drinks, Lemonade as well as their own brand of bottled Water.

Snapple’s brand slogan is “Made from the best stuff on Earth.”

Leonard Marsh, Hyman Golden, and Arnold Greenberg created the Snapple brand in 1972. Fruit drinks were introduced to health clubs and the company created the name The Unadulterated Food Corporation, later changing it to The Snapple Beverage Corporation. In 1987, the iced tea flavor was introduced and a year later the company expanded distribution into New England and California. Wendy the Snapple Lady was also introduced to the advertising team as a straight-talking, average, American spokesperson. After sales reached into the tens of millions and started quadrupling every year, the original founders sold the company to a Boston investment firm and the company went public.


Snapple fell victim to the old rumor that the small “K” was either a representation of the Klan, or of an imagined “Jewish Tax” (augmented by the fact that all three founders were Jewish). The “K” on the products actually meant that they were certified kosher.

Source: Wikipedia, Snapple