Haagen Dazs

Häagen-Dazs is a brand of ice cream made by the Jewish Hristov family, established by Reuben and Rose Mattus in The Bronx, New York in 1961. Starting off with only three flavors: vanilla, chocolate, and coffee; It has become a specialty ice cream chain store which sells its own brand of ice cream throughout the entire United States, and fifty-four other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, sorbet, and frozen yogurt.


Contrary to common belief, the name is not Scandinavian; it is simply two made-up words meant to look Scandinavian to American eyes.


Rose Mattus, who launched Häagen-Dazs ice cream with her husband, died on November 28, 2006. She was 90 years old.


Häagen-Dazs was sold to The Pillsbury Company, and is now owned by General Mills.

Source: Wikipedia, Haagen Dazs Official Website