Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in California. The world's largest ice cream franchise, there are more than 5,600 locations, 2,800 in the United States. Baskin-Robbins sells ice cream in over 30 countries.
Baskin-Robbins is known for its “31 flavors” slogan. When the first Baskin-Robbins store opened, it offered 21 flavors, an innovative concept at the time. The idea for having 31 flavors came from the Carson-Roberts advertising agency in 1953, along with the slogan “Count the Flavors. Where flavor counts.” Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon.
Burt “Butch” Baskin (1913–1969) founded the Baskin-Robbins ice cream parlor in 1946 with his partner and brother-in-law Irv Robbins (1918- ). He was born in San Diego, California, and attended the California State University. He was a member of the Jewish fraternity Zeta Beta Tau.
Burt and Irv first met in 1941 when Burt began courting Irv’s sister Shirley Robbins, whom he married in 1942. They had lots of success and went on to expand their stores into the Baskin-Robbins chain. He died of a heart attack. When he died he weighed over 550 lbs.
Source: Wikipedia, Baskin Robbins