The Blessing for Putting on a Tallit
Prior to putting on a tallit, it is customary to kiss it and hold it open while the following prayer is recited.
Baruch atah adonai eloheinu melech ha'olam asher kid'shanu b'mitvotav v'tzivanu l'hitatef batzitzit.
Source: Kolatch, Alfred J. The Second Jewish Book of Why. NY: Jonathan David Publishers, 1989 and Cardin, Rabbi Nina Beth. The Tapestry of Jewish Time. NJ: Behrman House, 2000.