"Mizrach" (East) is a traditional Jewish decoration indicating the direction of daily prayer. In this example, printed by A.L. Mohnson of Jerusalem, use was made of three elements: a pictorial view of Jerusalem and in particular of the Jewish Quarter in the Old City; Hebrew scriptural texts; and maps. Below the map appears an original copyright passage: "I am confident that the Rest of Israel [i.e. 'my brethren'] will not, heaven forbid, tresspass upon my privileges till the end of the appropriate period."
Sources: Israeli Foreign Ministry