New Intel Chips from Israel to Increase
Capabilities of Laptops and Cellphones
By Beth Weiss
Intel is now marketing the Centrino computer chip,
also known as the Pentium M, for laptop and notebook computers. The
chip, codenamed "banias," was developed over a period of three
years in Intel Israel's Petach Tikva research facility.
"Everything was done in Israel, from top to bottom,"
said Intel Israel spokesman Koby Bahar.1
The Vice President and General Manager of Intel's Mobile
Platform Group, David Permutter, explained to the financial daily
the main advantage of the chip is its low energy consumption. By comparison,
the latest Pentium 4, which is installed in many laptops and notebooks,
uses large amounts of energy. The new chip will also help provide faster
and lighter mobile computers.
The total cost of advertising worldwide for the chip
is estimated at $300 million, an amount far greater than the money Intel
spent on promotion of its Pentium processors. Global markets for the
chip include the U.S., U.K., France, Germany, Australia, and South Korea.
Simultaneously, another product came to the market,
a partially Israeli-developed processor with the code name "Manitoba."
Six Intel centers around the world, including two in Israel, helped
create the product.
The PXA800F processer contains an Xscale processor
core, a digital signal processor, a 4- megabyte Flash memory (also known
as StrataFlash) and flash SRAM (synchronous random-access memory), 312
Mgps transmission speed, and a DSP chip . All of this is on the same
chip die, using 0.13 micron technology. The combination of many programs
into one chip is an advantage over other previous chip models.
Intel hopes Manitoba will give it an edge in future
wireless Internet applications. The system will be able to replace three
individual components of cellular phones. One possible application for
the chip would be a cellular telephone equipped with voice, multimedia,
data communications, and agenda capabilities - a cellular phone with
a Personal Digital Assistant (PDA). Most PDAs can be used as cellphones,
fax machines, web browsers, and personal organizers, but cellphones
have not yet been equipped with all of these functions.
New developments are underway at both the Petah Tikva
development center and the Haifa R&D center, including a possible
combination of cellular and wireless capabilites.
Intel expects the first processor to be available
by the middle of 2003.
Intel is the world's largest chip-maker. It has had
offices in Israel since 1974, with its 5,200 employees located in the
four main centers of Jerusalem,
Gat and Petah
"Intel launches Israel-developed Centrino chip series." (March
1. Dror, Yuval. "Intel launches new made-in-Israel
3. Nass, Gilad. "Intel Israel unveils two processors
that promise a brave new world of integrated cellular handset - PDAs."
(February 20, 2003).